Rules that reward the right behavior
Set membership tiers and award points for purchases, branch visits or participation in selected activities.
Turn retail transactions into lasting customer engagement. xLoyal® connects purchase history, customer profiles and flexible rewards programs in Dynamics 365.

One customer. A more connected experience.
Illustration of the customer journeyA focused loyalty solution for retailers, with the flexibility to shape a program around your customers, not the other way around.
Set membership tiers and award points for purchases, branch visits or participation in selected activities.
Link POS transactions and shopping history to each customer’s Dynamics 365 profile and chosen loyalty program.
Mobile experiences support campaign notifications, outlet discovery, profile updates, balance tracking and reward redemption.
The venue app supports full or partial invoice payments by scanning the QR code in the shopper’s mobile app.
Explore the four program models offered by xLoyal. Your implementation can be configured around the approach that fits your retail business.
Connect qualifying purchases and activities to a rule-based points program. Define membership tiers and incentives around the customer behavior that matters to your business.
Offer a cashback loyalty model and let shoppers track their balance through the customer mobile experience.
Include a raffle-based model in your loyalty program alongside the customer’s purchase history and profile.
Use the affiliate program model as part of your customer engagement strategy, managed within the same connected loyalty platform.
xLoyal brings the program together across the people and places that shape a retail relationship.
Capture POS purchases, connect profiles and manage rules, campaigns and membership tiers through your Dynamics 365 environment.
Keep customers connected through notifications, participating-outlet discovery, account management, balances and redemption.
Give participating venues a mobile experience for QR-based transactions with shopper accounts.
Explore loyalty administration, the shopper app and venue workflows in a guided product walkthrough. See how xLoyal can support your customers and retail operation.
Talk through the models, channels and integration needs of your business with a BlueLink solution expert.
Arrange a walkthroughBlueLink combines industry-specific applications with proven technology. Build on your existing investments in Dynamics 365, Power Platform and Azure.

Let’s connect your customer strategy with a loyalty program built around your retail operation.
Talk to a solution expert Explore the portfolio