XLOYAL / SIMPLE SOLUTION

Make a purchase.
Build a relationship.

Turn retail transactions into lasting customer engagement. xLoyal® connects purchase history, customer profiles and flexible rewards programs in Dynamics 365.

Built for Dynamics 365 Sales & Customer Service
xLoyal
Customer Purchase Reward

One customer. A more connected experience.

Illustration of the customer journey
ONE PRODUCT. ONE CLEAR PURPOSE.

Give customers
more reasons to return.

A focused loyalty solution for retailers, with the flexibility to shape a program around your customers, not the other way around.

01

Rules that reward the right behavior

Set membership tiers and award points for purchases, branch visits or participation in selected activities.

02

A customer profile, not just a purchase

Link POS transactions and shopping history to each customer’s Dynamics 365 profile and chosen loyalty program.

03

Engagement that goes with your shoppers

Mobile experiences support campaign notifications, outlet discovery, profile updates, balance tracking and reward redemption.

04

A simpler experience for venues

The venue app supports full or partial invoice payments by scanning the QR code in the shopper’s mobile app.

DESIGN YOUR PROGRAM

Your customers.
Your loyalty model.

Explore the four program models offered by xLoyal. Your implementation can be configured around the approach that fits your retail business.

01
POINTS SYSTEM

Reward every relationship.

Connect qualifying purchases and activities to a rule-based points program. Define membership tiers and incentives around the customer behavior that matters to your business.

Purchase → Earn → Redeem
02
CASHBACK SYSTEM

Give value back.

Offer a cashback loyalty model and let shoppers track their balance through the customer mobile experience.

Purchase → Cashback → Return
03
RAFFLE SYSTEM

Make participation rewarding.

Include a raffle-based model in your loyalty program alongside the customer’s purchase history and profile.

Participate → Enter → Engage
04
AFFILIATE SYSTEM

Extend your loyalty program.

Use the affiliate program model as part of your customer engagement strategy, managed within the same connected loyalty platform.

Connect → Participate → Grow
CONNECTED AT EVERY TOUCHPOINT

From the checkout
to the customer’s pocket.

xLoyal brings the program together across the people and places that shape a retail relationship.

Your retail operation

Capture POS purchases, connect profiles and manage rules, campaigns and membership tiers through your Dynamics 365 environment.

Your shoppers

Keep customers connected through notifications, participating-outlet discovery, account management, balances and redemption.

Your venues

Give participating venues a mobile experience for QR-based transactions with shopper accounts.

Conceptual illustration of a shopper, retail operation and venue connected through a loyalty journey
Conceptual customer experience illustration
SEE XLOYAL IN ACTION

A closer look at
your customer experience.

Explore loyalty administration, the shopper app and venue workflows in a guided product walkthrough. See how xLoyal can support your customers and retail operation.

GUIDED PRODUCT WALKTHROUGH

Explore your loyalty use case.

Talk through the models, channels and integration needs of your business with a BlueLink solution expert.

Arrange a walkthrough
A FAMILIAR FOUNDATION

Made to work with
your Microsoft world.

BlueLink combines industry-specific applications with proven technology. Build on your existing investments in Dynamics 365, Power Platform and Azure.

Microsoft Dynamics 365, Power Platform and Azure
YOUR NEXT MOVE

Make loyalty work for your business.

Let’s connect your customer strategy with a loyalty program built around your retail operation.

Talk to a solution expert Explore the portfolio