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eRaffle: Electronic Raffle Solution PURCHASE. PARTICIPATE. POSSIBILITY.

Every purchase.
A new possibility.

Bring the excitement of a raffle to every shopper interaction. eRaffle connects campaign rules, purchases, digital coupons and customer conversations in one complete loyalty experience.

Design your next campaign Follow the experience
For malls & retailersBuilt on Dynamics 365Digital-first. Print-ready.
ONE CONNECTED CAMPAIGN
eRaffleTHE CAMPAIGN ENGINE
PurchaseA shopper moment CaptureReceipt to record RewardA trackable coupon DrawSelection & verification EngageKeep the conversation going
A qualifying purchase starts a connected customer journey.

Interactive campaign illustration · Select a touchpoint to explore.

Flexible rewarding rules Connected customer channels Campaign intelligence
EXCITEMENT FOR SHOPPERS. CLARITY FOR OPERATORS.

More than a draw.
A reason to reconnect.

A raffle can create a compelling reason to visit, shop and return. eRaffle gives the campaign an operational backbone: fewer disconnected paper processes, richer customer records and a consistent experience across your venues.

FOR YOUR SHOPPERS

Participation without the paper trail.

Move from a purchase to a coupon and on to campaign updates through digital touchpoints. Offer printed coupons when your draw process requires them.

FOR YOUR VENUES

A shared campaign. A local view.

Connect participating malls, shops, brands and categories. Shape purchase incentives around your campaign and understand where engagement is happening.

FOR YOUR MANAGEMENT

Know the story behind the spend.

Bring participation, shopper profiles, purchases and venue performance together in reports, Power BI dashboards and AI-assisted insight.

Designed to support traffic, engagement and repeat visits. Commercial outcomes depend on campaign design, shopper response and your operating context.

FROM STRATEGY TO SHOPPER MOMENT

One journey.
Every handoff connected.

Start with the behavior you want to encourage. Then connect the rules, people and information that make participation possible, from the first purchase to the final draw.

  1. 01 / DEFINE

    Set the campaign

    Choose activities, dates, qualifying spend and the draw schedule.

  2. 02 / PARTICIPATE

    Record the purchase

    Capture customer and purchase details through service desks or receipt photos.

  3. 03 / QUALIFY

    Apply your rules

    Check eligibility and convert qualifying spend into coupon entitlement.

  4. 04 / ISSUE

    Deliver the coupon

    Keep entries traceable digitally, with an optional printed-coupon route.

  5. 05 / CONNECT

    Keep shoppers informed

    Share campaign information, participation statements and draw dates.

  6. 06 / LEARN

    Draw. Review. Improve.

    Select and verify winners, then learn from campaign and venue performance.

THE RAFFLE SETUP MODULE

Build the excitement.
Keep control of the rules.

The Dynamics 365-native rule engine turns your marketing idea into an executable campaign. Configure who can participate, how purchases translate into rewards and when each activity moves forward.

YOUR CAMPAIGN LOGIC

One rule engine.

Many ways to reward.

Spend → CouponsEligibility → ParticipationDates → DrawsEvents → Communications
Rules are configured around your campaign, not a fixed reward template.
01

Flexible rewarding logic

Define spend-to-coupon ratios, minimum purchase thresholds and weighted rewards for selected store categories or tenants.

02

Layered campaigns & multi-draw events

Plan several activities within a campaign, manage lifecycle dates and schedule multiple draws across a seasonal or multi-week event.

03

Target audience & eligibility

Apply demographic filters, mandatory shopper fields and exclusion lists, for example, excluding mall staff from participation.

04

Channel activation & triggers

Coordinate communication channels and event-triggered messages with the campaign’s rules, dates and customer journey.

RECEIPT TO REWARD

Less waiting.
More participating.

Not every shopper starts in the same place. Give customer-service teams a streamlined entry route, and enable receipt-photo capture for a more self-service experience.

CUSTOMER-SERVICE MOBILITY

A quicker desk-side handoff.

Search for a shopper using a mobile number or ID number. If the shopper is new, collect the missing profile information, then register purchase details through a role-focused interface.

  1. Find shopper
  2. Complete profile
  3. Register purchase
AI RECEIPT CAPTURE

A receipt photo becomes useful data.

Microsoft AI Builder extracts receipt text and key-value pairs from shopper-uploaded photos. Recognized receipts can feed the purchase and coupon-generation process without routine re-keying.

  • Support receipt templates for different stores
  • Retain a space-optimized scanned receipt copy
  • Alert administrators when a receipt cannot be recognized

Recognition depends on receipt quality, template setup and validation rules. Exceptions still need an appropriate review process.

Photo Extract Check Coupon

Illustration of a configured receipt-processing journey, not a live receipt scanner.

IN YOUR SHOPPER’S POCKET

Keep the campaign
close at hand.

The customer mobile experience brings campaign discovery, purchase history, profile management and coupon visibility together. A shopper can follow the campaign without returning to the service desk for every update.

Campaigns & upcoming draws

Give the shopper a clear view of the campaigns and draw activity they are following.

Purchases & coupons

Keep purchase records and associated coupons visible in one customer experience.

Profile & notifications

Support customer information updates and a continuing campaign conversation.

eRaffle mobile promotional mockup showing a navigation drawer, campaign dashboard and purchase-linked coupons
Shopper mobile experience · Promotional mockup, not a live application. View larger
WHATSAPP BUSINESS CONNECTOR

Less chasing updates.
More conversation.

Make campaign information available through a channel your customers already use. The eRaffle WhatsApp connector links shopper enquiries to participation information using the shopper’s mobile number.

Arabic & English journeys

Offer bilingual conversational flows. The connector supports up to five conversation steps per language; the final flow is agreed for your implementation.

Participation self-service

Let shoppers request raffle information, draw dates and an electronic statement of purchase totals, purchase count, coupon value and coupon count.

Official business integration

Connect through the official WhatsApp Business API and your Meta business profile. Campaign messaging can extend to SMS and WhatsApp notifications.

Business-account setup, messaging consent, integration scope and applicable Meta messaging charges must be confirmed for your deployment.

eRaffle campaign assistantIllustrative conversation · Not a live chatbot
CAMPAIGN ASSISTANT

Welcome. What would you like to know about your raffle participation?

Arabic & English flows available
Tell me about the raffle.

See the campaign’s participation rules, qualifying purchases and reward activities in a guided conversation.

Information is configured for your campaign.
Show my participation statement.

Your mobile number connects the enquiry to your participation record.

Total purchases
Purchase value
Number of purchases
Purchase count
Coupon value
Eligible value
Number of coupons
Entry count
Field preview only. No personal data is retrieved.
When is the next draw?

Give shoppers a clear view of scheduled draw dates and campaign activities.

Dates come from your campaign schedule, not a fixed example event.
A familiar channel. A campaign-specific conversation.
Printable eRaffle coupon sample with serial number, purchase and venue fields, and verification QR code Serialised. Traceable. Verifiable.
Coupon example · Not an active campaign or valid entry. View larger
DIGITAL CONTROL. PRINTED WHEN NEEDED.

Not ready to leave
paper behind?
Keep the intelligence.

A digital campaign does not have to mean an all-digital draw. The coupons-printing module supports manual draws when printed entries are required by your operating model or the relevant authorities.

One purchase. The full entitlement.

Enter purchase details once and generate the corresponding number of printed coupons.

Traceable coupon serials

Retain serial-number tracking in the system, with QR-code verification supporting entry checks and fraud-protection workflows.

A practical printing route

Support thermal-printer operation while keeping campaign data available for reporting and customer insights.

Printing and draw requirements vary by jurisdiction. The agreed campaign process must match applicable rules; software features alone do not establish compliance.

THE MOMENT EVERYONE IS WAITING FOR

Build anticipation.
Keep the draw accountable.

Plan single or multi-draw events with a random-picker workflow and winner-verification checks. Keep selection connected to the eligibility rules defined for your campaign.

  • Schedule draw events and layered campaign activities
  • Use automated random selection where configured
  • Verify selected winners against campaign criteria
  • Retain the printed-coupon route for manual-draw requirements

Draw rules, approvals and supervision remain the operator’s responsibility. Random-selection functionality is not a substitute for regulatory approval or independent certification.

FROM CAMPAIGN DATA TO DECISION CONTEXT

Don’t just count entries.
Understand engagement.

Extend reporting with Microsoft Power BI. Bring customer segmentation, purchase activity and venue performance into a wider view of the campaign, then use AI-assisted narratives to make the patterns easier to discuss.

01 / SHOPPER

Who is participating?

Explore configured profile dimensions, first registration, retention and preferred venues. Use demographic data only within your agreed collection and privacy policies.

02 / PURCHASE

What drives activity?

Review purchase count, value and frequency across campaigns and activities, not only the final coupon total.

03 / VENUE

Where does engagement happen?

Compare malls, shops, brands, categories, zones and floors to understand the distribution of participation and spend.

04 / TIME

What changes over time?

Analyze monthly, quarterly or annual trends, or define seasonal windows for Ramadan, holidays and back-to-school campaigns.

AI-BASED INSIGHTS

The “so what?”
Beyond the dashboard.

Turn raw campaign data into executive summaries, behavior patterns, anomaly detection and potential value gaps that merit a closer look.

PATTERNS

Which stores or categories are contributing most to campaign activity?

ANOMALIES

Is a change in spend coming from more purchases, or larger purchases?

OPPORTUNITIES

Where might high traffic and smaller basket sizes point to a missed opportunity?

Illustrative analytical questions, not measured results. AI summaries should be checked against the underlying data before decisions are made.
SHAPE IT AROUND YOUR RETAIL REALITY

Different occasions.
One connected foundation.

Use the same campaign engine in different ways. Your activities, reward rules, channels and reporting should reflect the event you are running and the people you want to reach.

MALLS & MULTI-VENUE EVENTS

Give a seasonal visit a shared purpose.

Bring participating tenants into one campaign, define qualifying spend and schedule several draws across the event. Track purchases and participation by venue while keeping shoppers informed through mobile and WhatsApp touchpoints.

  • Multi-store participation
  • Category-weighted rewards
  • Seasonal performance windows
FOCUSED RETAIL CAMPAIGNS

Connect a qualifying purchase to anticipation.

Define the purchase threshold, coupon entitlement and entry period for a store or brand-led reward event. Use desk-side registration or configured receipt capture, with digital or printed coupon delivery as required.

  • Purchase-based entitlement
  • Role-focused registration
  • Single or multiple draw activities
CONTINUOUS CUSTOMER ENGAGEMENT

Let one campaign inform the next.

Plan back-to-back campaigns in a dedicated environment, retain the historical picture and compare customer and venue activity over time. Use insight from past events to refine future rules and communication.

  • Continuous campaign readiness
  • Historical participation context
  • Periodic reports & AI-assisted review
CHOOSE YOUR OPERATING MODEL

For a season.
Or for the long run.

eRaffle is an add-on for Microsoft Dynamics 365 Sales or Customer Service. Deployment models cover campaign-based shared cloud and a dedicated environment for a continuous loyalty strategy.

CAMPAIGN-BASED SHARED CLOUD

Start with the event.

A tenant-based environment for tactical or seasonal campaigns, with technical and operational management provided by BlueLink.

Best fit
Short-term or seasonal campaign operations
Subscription model
Quarterly subscription
Operating responsibility
Managed by BlueLink
Licensing approach
Confirm the hosted package and included platform access with BlueLink
Discuss a campaign environment
DEDICATED CLOUD DEPLOYMENT

Build a lasting foundation.

A permanent, isolated environment for back-to-back campaigns and a longer-term view of customer and campaign information.

Best fit
Continuous, year-round engagement
Subscription model
Annual subscription
Operating responsibility
Customer-managed; a management service may be requested separately
Prerequisites
Microsoft Power Apps or Dynamics 365 CRM subscription, as specified for the agreed setup
Discuss dedicated deployment

Deployment availability, licensing, subscription terms, integrations, data handling and service scope are confirmed in your proposal. No fixed pricing is implied.

BUILT AROUND YOUR MICROSOFT ENVIRONMENT
Dynamics 365Power BIAI Builder

Platform and optional component licensing depend on the agreed deployment.

CLEAR BEFORE YOU BEGIN

Your campaign.
Your questions.

A successful implementation starts with the rules, roles and channels that fit your business.

Can we run more than one draw in a campaign?

Yes. The setup module supports layered activities and multi-draw events with campaign lifecycle dates and draw scheduling.

Do shoppers have to use a mobile app?

No single entry channel is assumed. The product includes role-focused customer-service registration, a shopper mobile experience and WhatsApp self-service. The channels enabled for your campaign are agreed during implementation.

Can we keep a manual, printed-coupon draw?

Yes. The printing module generates coupon entitlement from purchase information, tracks coupon serials and includes QR verification. Confirm the physical draw and printing requirements with the relevant authorities.

What happens when a receipt cannot be recognized?

The receipt-capture workflow can alert administrators for an unrecognized receipt. Template configuration, image quality and an appropriate exception-review process remain important.

Does the software guarantee regulatory compliance?

No. Campaign permissions, eligibility rules, draw supervision and participant-data handling depend on local requirements. BlueLink provides compliance guidance for Bahrain; the jurisdiction and current service scope must be confirmed for your campaign.

Is this page a live raffle or a chatbot service?

No. This is a product-information page. The animated illustration, example chatbot responses and mobile/coupon artwork explain the experience; they do not accept entries, retrieve customer data or select winners.

eRaffleYOUR NEXT CAMPAIGN STARTS WITH A CONVERSATION

Make participation
part of the experience.

Tell us about your venues, campaign calendar, reward rules and customer channels. We’ll help you shape the right eRaffle setup and operating model.

Talk to an eRaffle solution expert Explore the portfolio

eRaffle product image